Commercial Photography | Hair Plus Beauty Store — Lynn, MA

The Store

Hair Plus is a beauty retail store in Lynn, Massachusetts, designed with a strong visual identity from floor to ceiling. Everything in the space is intentional: the all-pink palette, the custom tiled island counter, the cherry blossom trees, the glass block feature wall, and the neon sign above the reception desk that reads "Lista para el cabello de tus sueños?" — Ready for the hair of your dreams? The store serves Lynn's community with a curated selection of hair care products, and the design communicates that clearly before a single product is sold.

The photography was commissioned by the store's designer, Maritza Decamps, to document the completed space for marketing, portfolio, and social media use.

The Shoot

Shooting a retail space this visually specific requires a different approach than a neutral interior. The pink is not a background — it is the design. Every frame had to honor that without letting the color overwhelm the composition or blow out in post.

The shooting approach was to work with the existing light: the store has large windows on two sides that flood the space with natural daylight, which kept the pink tones accurate and clean without needing heavy supplemental lighting. Wide shots were composed to show the full scale of the space and the relationship between the island, the shelving, and the feature walls. Mid shots were used to highlight specific design moments: the tiled island up close, the neon sign, the glass block wall with the HAIRPLUS branding. The cherry blossom trees anchored several frames as a natural focal point that balanced the harder surfaces in the room.

What Retail Photography Requires

Commercial photography for retail spaces serves multiple audiences at once. The store owner needs images that communicate the brand and drive foot traffic. The designer needs images that accurately represent their work for portfolio and press purposes. And the space itself needs to be shown in a way that translates well across Instagram, Google, and any other platform where potential customers will encounter it first.

Getting all three right in the same set of images means thinking about composition, color accuracy, and storytelling simultaneously — not just pointing a camera at a nicely designed room.

Looking for a Commercial Photographer near Boston?

If you are a retail brand, store owner, or interior designer in the Greater Boston area looking to document a space, I would love to help. Get in touch here.